SMARTER STRATEGIES, REAL IMPACT

At Insight for Good, we believe that the catalyst for social change is within each of us. That is why our commitment to society begins with the empowerment of individuals and progressive organisations that truly want to change the world.

Our goal is to inspire forward thinking organisations to meaningfully contribute to society, delivering up-to-the minute market intelligence for business decision making.

Access fresh, continuous, visual and relevant insights, drive positive social action in your organisation, achieve your organisational objectives and deliver real social impact.

We work with our own target communities to understand them first hand and co-create solutions to overcome the most pressing social problems.

Insight for Good is a member of SEUK (Social Enterprise UK) and ImpactHub.org. We are also working to achieve the Social Enterprise Mark Accreditation by 2019.

PUTTING YOUNG PEOPLE BACK INTO WORK

PUTTING YOUNG PEOPLE BACK INTO WORK

10 SOLUTIONS TO THE SKILLS SHORTAGE

How universities, employers, charities, social enterprises and Government could collaborate to bring meaningful employment to young people.

MARKET INTELLIGENCE FOR HIGHER IMPACT

Use evidence to drive organisational and social change

Charities / NGOs

  • Use evidence to raise finance.
  • Prioritise your marketing efforts to attract donors.
  • Use market insights to redefine your growth and marketing strategy.

Governments

  • Obtain real time, fresh, and unique citizen understanding.
  • Inspire stakeholders with evidence that inspires organisational change.
  • Align with citizens expectations and improve your departmental strategy.

Corporations

  • Design products and services in line with the needs of the ethical consumer.
  • Understand the individuals behind your Corporate Social Responsibility (CSR) objectives.
  • Identify the triggers for higher social impact.
  • Use employee insight to become an employee-centric organisation.

Social enterprises

  • Use real evidence to understand the citizens behind your social goals.
  • Prioritise your efforts and identify the triggers that will have higher social impact.
  • Ensure focus to foster business sustainability.

Universities

  • Adapt to the reform of Higher Education by understanding student needs.
  • Foster higher student employability.
  • Benefit from relevant evidence to adapt your curricula to current needs.

PURPOSEFUL REAL-TIME INSIGHT

Proprietary methodology that delivers the right balance between your social and organisational objectives.

Online communities

Online communities

Surveys

Surveys

Social Media intelligence

Social Media intelligence

Desk research

Desk research

Behavioural sciences

Behavioural sciences

Data visualisation

Data visualisation

Consider

Consider

We work with organisations to consider their main challenges and identify the key research questions around a particular social issue.

Analyse

Analyse

We regularly analyse the market combining qualitative and quantitative methods focusing on identifying evolving trends and insights.

Understand

Understand

We identify the triggers behind decision making and develop hypotheses for social change.

Socialise

Socialise

Using our online communities, we socialise our hypothesis and co-create practical solutions capable of driving organisational and social change.

Engage

Engage

We offer real-time and visually engaging insights to inspire clients to deliver change with confidence and enthusiasm.

MARKET INTELLIGENCE TAILORED TO YOUR NEEDS

Get individual reports, use an online platform to access the latest market insights in your area of interest, or receive a bespoke service

I-KNOWHOW

I-KNOWHOW

  • Get market reports with practical recommendations to better balance your organisational and social objectives.
  • Identify the actions your organisation needs to deliver social change.
Learn More
TRENDSPOTTER

TRENDSPOTTER

  • Download monthly trend reports and infographics to be on top of key trends that impact your social objectives.
  • Receive up-to-the minute monthly insights to discover which trends are worth monitoring.
REGISTER YOUR INTEREST
I-INSPIRE

I-INSPIRE

  • Inspire your audience with customer videos, infographics and insights to drive internal change.
  • Participate in our research community and access an insights-rich platform to inform your organisational strategy.
REGISTER YOUR INTEREST
BESPOKE INTELLIGENCE

BESPOKE INTELLIGENCE

  • Obtain bespoke strategic recommendations based on our market intelligence combined with your own customer insight.
  • Get your own report, personalised to meet your specific needs.
Learn More

JOIN THE MOVEMENT

ORGANISATIONS

ORGANISATIONS

Keen on having higher social impact?
Share your expert knowledge and/or professional opinion by joining a community that uses evidence to change the world.

INDIVIDUALS

INDIVIDUALS

Want a better future for yourself?
Help us understand the world’s social issues in your own words and receive weekly tips and incentives in return.

JOIN THE BUY SOCIAL REVOLUTION