Team

Wilma Smythe - Founder of Insight for Good

Wilma Smythe

Founder of Insight for Good

Wilma has over 15 years experience leading customer insight and intelligence programmes both in the private and public sectors where she has developed customer and multi-channel strategies and influenced marketing, pricing, policy, and product and service delivery.

Wilma is a member of the Market Research Society’s Public Sector Editorial Board and has been one of the judges for the 2016 MRS awards. She holds an M.B.A and an MSc. of Social and Organisational Psychology.

“I believe  socially focused individuals and progressive organisations are the ones changing the world, which is why we empower them to unleash their potential so that they can make a bigger difference in society.”

Paul Eaves - Strategic Insight Advisor

Paul Eaves

Strategic Insight Advisor

Paul has over 25 years’ experience working in Market Research and Insight – both agency and client side in the public and private sectors. He is well known across Westminster for his work driving a strategic approach to public sector insight-driven change.

An innovator, Paul set up the UK’s first Digital User Experience Accreditation. He also established the Market Research Society’s Public Sector Editorial Board and the cross-government Customer Insight Forum both of which he chaired.

“Organisations should truly care for society if they wish to make a difference. What better way to do this than using compelling evidence to uniquely guide their social impact strategy ?”

Ela Chodyniecka - Research Analyst

Ela Chodyniecka

Research Analyst

Ela is our research analyst. She has over 10 years experience in behaviour and statistical analysis working as a consultant with clients in the private and public sectors.

She is curious and highly motivated. Her passion lays on understanding people dynamics and behaviour through data and insight.

“I love data. There are so many untapped opportunities to explore data and insight for good causes that I am really keen on contributing to do this with an organisation that truly cares”.