SMARTER STRATEGIES, REAL IMPACT
At Insight for Good, we believe that the catalyst for social change is within each of us. That is why our commitment to society begins with the empowerment of individuals and progressive organisations that truly want to change the world.
Our goal is to inspire forward thinking organisations to meaningfully contribute to society, delivering up-to-the minute market intelligence for business decision making.
With us, you can access fresh, continuous, visual and relevant insights, drive positive social action in your organisation, achieve your organisational objectives and deliver real social impact.
We work with our own target communities to understand them first hand and co-create solutions to overcome the most pressing social problems.
Insight for Good is a member of Social Value International, SEUK (Social Enterprise UK) and ImpactHub.org. We are also a Social Value UK partner.
MARKET INTELLIGENCE FOR HIGHER IMPACT
Use evidence to drive organisational and social change
Charities / NGOs
- Use evidence to raise ﬁnance.
- Prioritise your marketing efforts to attract donors.
- Use market insights to redeﬁne your growth and marketing strategy.
- Obtain real time, fresh, and unique citizen understanding.
- Inspire stakeholders with evidence that inspires organisational change.
- Align with citizens expectations and improve your departmental strategy.
- Design products and services in line with the needs of the ethical consumer.
- Understand the individuals behind your Corporate Social Responsibility (CSR) objectives.
- Identify the triggers for higher social impact.
- Use internal insight to become an employee-centric organisation.
- Use real evidence to understand the citizens behind your social goals.
- Prioritise your efforts and identify the triggers that will have higher social impact.
- Ensure focus to foster business sustainability.
- Adapt to the reform of Higher Education to understand student expectations.
- Foster higher student employability.
- Beneﬁt from relevant evidence to adapt your curricula to current needs.
PURPOSEFUL REAL-TIME INSIGHT
Proprietary methodology that delivers the right balance between your social and organisational objectives.
Social Media intelligence
EVIDENCE-BASED SOCIAL CHANGE
Use our insight capabilities throughout the social change cycle. Get it right with insight that drives social change
We work with organisations to consider their main challenges and identify the key research questions around a particular social issue.
We regularly analyse the market combining qualitative and quantitative methods focusing on identifying evolving trends and insights.
We identify the triggers behind decision making and develop hypotheses for social change.
Using our online communities, we socialise our hypothesis and co-create practical solutions capable of driving organisational and social change.
We offer real-time and visually engaging insights to inspire clients to deliver change with conﬁdence and enthusiasm.
We work with clients to help them identify the inputs required for social change
We work collaboratively to define success, measures and KPIs
We help clients plan their data collection to measure social impact
We advise on defining trials, activities, interventions to drive social change
We help measure consequences (outputs and outcomes) to measure social impact
We help organisations embed a culture of social value to support transformation
MARKET INTELLIGENCE TAILORED TO YOUR NEEDS
Get individual reports, use an online platform to access the latest market insights in your area of interest, or receive a bespoke service
- Get market reports with practical recommendations to better balance your organisational and social objectives.
- Identify the actions your organisation needs to deliver social change.
- Download monthly trend reports and infographics to be on top of key trends that impact your social objectives.
- Receive up-to-the minute monthly insights to discover which trends are worth monitoring.
- Inspire your audience with customer videos, infographics and insights to drive internal change.
- Participate in our research community and access an insights-rich platform to inform your organisational strategy.
- Obtain bespoke strategic recommendations based on our market intelligence combined with your own customer insight.
- Get your own report, personalised to meet your specific needs.
JOIN THE MOVEMENT
Keen on having higher social impact?
Share your expert knowledge and/or professional opinion by joining a community that uses evidence to change the world.