There are many freely available sources of research that describe Millennials’ attitudes and behaviours as if they were one homogenous group of people. But Millennials are not all the same. There are different segments of the Millennial population with different needs, attitudes and behaviours and therefore they need to be approached and treated differently, particularly […]

Your employer, if they are like the vast majority of employers, will be worried about the emerging talent gap. It’s been found to be the top concern in business – even more than Brexit and a potential slowdown in China. You probably are already aware of the problem and that it’s getting worse. In 2015, […]

To develop an effective talent management strategy, organisations need to truly understand their current and future target employees, focusing on their needs, attitudes and behaviours. When Millennials will form almost 50% of the workforce by 2020, this is now more important than ever. Employee-based segmentations allow organisations to do this in a strategic manner, enabling […]

To develop an effective student attraction strategy, universities need to truly understand their current and future students, focusing on their needs, attitudes and behaviours as well as their hopes for the future. When universities are increasingly competing for employability rankings, this is now more important than ever. Student segmentations allow universities to do this in […]