Going beyond teaching quality
Going beyond Government policy and TEF rankings and adapting to student needs using a level of market sophistication will help HE institutions achieve their objectives. When I think of the […]
Entries by Wilma Smythe
Are employers changing the university paradigm?
It was never a dilemma a decade ago. Apprentices were supposed to be hired to learn on the job and graduates to be hired ready to start work, meaning that there […]
Putting Young People Back into Work
The skills gap has been estimated to cost £10 billion to the UK economy in 2015 alone. This is an important problem experienced by employers, which are not easily finding […]
Why employers should listen to the millennial generation
Often castigated in the media, you might be tempted just to ignore the millennial generation. Do so at your peril though as this generation has something to offer. Often we read reports in the media […]
Demystifying Millenials: an actionable Infographic
There are many freely available sources of research that describe Millennials’ attitudes and behaviours as if they were one homogenous group of people. But Millennials are not all the same. […]
Demystifying Millennials – Applying segmentation to win the war for talent
Your employer, if they are like the vast majority of employers, will be worried about the emerging talent gap. It’s been found to be the top concern in business – […]
How to use the Demystifying Millennials Infographic
To develop an effective talent management strategy, organisations need to truly understand their current and future target employees, focusing on their needs, attitudes and behaviours. When Millennials will form almost […]
How to use the University Students Market Segmentation Infographic
To develop an effective student attraction strategy, universities need to truly understand their current and future students, focusing on their needs, attitudes and behaviours as well as their hopes for […]
Market Segmentation: Avoiding a one-size-fits-all Education
Student choice is at the heart of Higher Education Reform. But offering better choices to students also means avoiding a one-size fits all education and designing relevant approaches that can […]
Market Segmentation: An Actionable Infographic
Higher Education Reform is challenging universities and educational institutions to develop a student-centric approach to education. But while many universities are increasing their research efforts to gain insight into their […]
