Going beyond teaching quality
Going beyond Government policy and TEF rankings and adapting to student needs using a level of market sophistication will help HE institutions achieve their objectives. When I think of the […]
Wilma has over 20 years experience leading customer insight and intelligence programmes both in the private and public sectors where she has developed customer and multi-channel strategies and influenced strategy, communications and marketing, policy, and service delivery.
Wilma is a member of the Market Research Society’s Public Sector Editorial Board and has been one of the judges for the 2016 MRS awards. She holds an M.B.A and an MSc. of Social and Organisational Psychology.
Going beyond Government policy and TEF rankings and adapting to student needs using a level of market sophistication will help HE institutions achieve their objectives. When I think of the […]
It was never a dilemma a decade ago. Apprentices were supposed to be hired to learn on the job and graduates to be hired ready to start work, meaning that there […]
The skills gap has been estimated to cost £10 billion to the UK economy in 2015 alone. This is an important problem experienced by employers, which are not easily finding […]
Often castigated in the media, you might be tempted just to ignore the millennial generation. Do so at your peril though as this generation has something to offer. Often we read reports in the media […]
There are many freely available sources of research that describe Millennials’ attitudes and behaviours as if they were one homogenous group of people. But Millennials are not all the same. […]
Your employer, if they are like the vast majority of employers, will be worried about the emerging talent gap. It’s been found to be the top concern in business – […]
To develop an effective talent management strategy, organisations need to truly understand their current and future target employees, focusing on their needs, attitudes and behaviours. When Millennials will form almost […]
To develop an effective student attraction strategy, universities need to truly understand their current and future students, focusing on their needs, attitudes and behaviours as well as their hopes for […]
Student choice is at the heart of Higher Education Reform. But offering better choices to students also means avoiding a one-size fits all education and designing relevant approaches that can […]
Higher Education Reform is challenging universities and educational institutions to develop a student-centric approach to education. But while many universities are increasing their research efforts to gain insight into their […]
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