Case studies
A few examples of how we have helped organisations to make best use of insight to deliver higher social impact
True insight to drive school meal take up
After seeing a decreasing trend in the number of pupils receiving school meals, Hampshire County Council’s catering service (HC3S) commissioned Insight for Good to help them understand how they could drive school meal take-up.
Using stakeholder insight and statistical analysis, we reviewed their existing predictive data model and helped them understand a number of socio-demographic drivers of take-up. Most importantly, we recommended the organisation to change focus and obtain insight into parents’ behaviour, the real challenge when looking to drive school meal take-up. After applying a behavioural lens to qualitative and quantitative analysis, we developed an early parent segmentation and developed a key driver framework of school meal take-up.
The recommendation to focus on parents’ behaviour was well received, resulting in the client looking to optimise specific points of the school meal registration journey and to apply a tailored approach to marketing through segmentation.
The client said “Insight for Good considered our business need and provided an appropriate challenge on our assumptions and insight. They were genuinely interested in what we were trying to achieve, offering suggestions that were explained in an approachable and engaging way, giving us confidence that they understood the problem we faced, and could provide helpful ways of improving that insight through realistic answers and solutions.”
Measuring social impact
After being approached by a landlord review agency, we were able to use our insight tools to provide consultation on management processes and opportunities of social impact measurement following our impact™ framework.
We worked with the client to define their stakeholder needs and the opportunities for them to measure attitudinal and behavioural changes at different points of their stakeholders interactions with the agency. We then developed and ran a number of surveys for the agency to realise of their early impacts at segment level. The work is ongoing and, having identified new areas of strategic focus to improve the business, we are now looking at social innovation to augment future impacts.
The client said “Insight for Good has taken our business to a different level – helping us understand the value of insight and questioning our own assumptions above and beyond what we would have been able to do should we have tried to measure impact on our own”
Consulting on the value of segmentation
We were approached by a UK university to help them understand the value of our student segmentation research in improving their recruiting and marketing processes as well as the overall student experience.
Our work, consisting of a number of stakeholder interviews and workshops, helped them consider strategic issues to bring long term value when developing a student-centric approach in line with a number of market threats that challenge brick universities – from Brexit, to the growth of online learning, to students’ changing expectations.
The client said “This is exactly what we are looking for. Segmentation will help us think more strategically about managing the student experience and optimising our recruitment strategy in a rapidly changing world”.
Developing strategy and design of online behavioural experiments (award-winning)
We were asked to support the development of the social strategy of this behaviour change consultancy interested in developing their social offer, resulting in a clear path for growth.
We also offered an award-winning consultancy service to help understand the behavioural concepts at play during the online decision making and purchasing process for our client, Google. We consulted on the design of sophisticated experimental methodologies and devised conjoint analysis questionnaire approaches to help clients realise the power of behavioural insights in the online decision making process with a view to helping consumers make better decisions throughout their purchase journey. The full project won the New Consumer Insights Award by the Market Research Society in 2020.
Inspiring social focus
Transformed strategy of a business growth consultancy offering new insighs that helped them realise of their position in the social good space.
The client learned most of their clients were doing business as a result of their own passion to do good in society as opposed to simply making money. As a result, they repositioned their strategy and marketing and communications to work with clients that wanted to positively impact the world, ultimately achieving increased sales, employee engagement and higher social focus.
The client said ”..not only they provided really good insights …but also because they were really professional, quick to respond and hands on, they offered the best out of this assignment.”
Supporting thought leadership in the British food market
Helped position this agency as a business growth agency within the British food market with elements of corporate social responsibility.
In one project, we conducted consumer research to understand consumer expectations for an ethical chocolate producer, helping the agency do marketing to connect with the vegan market and grow their client sales.
In another project, we conducted customer journey research to deeply understand the web user experience of a ‘click and collect’ service which resulted in an updated and effective website design that also drove sales up.
