Case studies
We have helped organisations to make their best use of insight to deliver a higher social impact.
Inspiring social focus
Transformed strategy of a business growth consultancy offering new insighs that helped them realise of their position in the social good space. Using this insight, they repositioned their strategy and marketing and communications to work with clients that wanted to positively impact the world, ultimately achieving increased sales and social focus.
The client said ”..not only they provided really good insights …but also because they were really professional, quick to respond and hands on, they offered the best out of this assignment.”
Measuring social impact
Consulted for a landlord review agency on the management processes and opportunities of social impact measurement using insight tools following our impact™ framework. The client said “Insight for Good has taken our business to a different level – helping us understand the value of insight and questionning our own assumptions above and beyond what we would have been able to had we been on our own”
Consulting on the value of segmentation
Consulted with a UK university to understand the value of our student segmentation to improve recruiting, marketing and the student experience. The work helped them consider strategic issues to bring long term value when developing a student-centric approach in line with a number of market threats. The client said “This is exactly what we are looking for. Segmentation will help us think more strategically about managing the student experience and optimise our recruitment strategy”
Developing strategy and design of online behavioural experiments
Supported the development of the social strategy of this behaviour change consultancy interested in developing their social offer. Offered consultancy on the design of sophisticated experimental methodologies and devised conjoint analysis questionnaire approaches to help clients realise the power of behavioural insights in the online decision making process with a view to helping consumers make better decisions throughout their purchase journey.
Supporting thought leadership in the British food market
Helped position this agency as a business growth agency within the British food market with elements of corporate social responsibility. We conducted client research to understand consumer expectations for an ethical chocolate producer and customer journey research to deeply understand the web user experience of a ‘click and collect’ service which resulted in an updated and effective website design.
