OVERVIEW
Wellbeing is a state in which we are happy and healthy. It includes good mental and physical health, high life satisfaction, a sense of meaning or purpose, and meaningful social relations.
Simply knowing this does not protect us from health pandemics. And we do not solely refer to COVID-19. Consider the following World Health Organisation facts. Globally:
- 1 in 6 die from cancer
- 2 in 5 adults were overweight in 2016
- 1 in 10 adults suffered from diabetes In 2019
- 264 million people suffer depression.
In light of these alarming figures, are governments and businesses paying enough attention to health? And of those who are, are they being effective? If so, why?
At our event, Insight for Health and Wellbeing, we explore how leading organisations are using insight to support their health and wellbeing programmes. We share how insight can support the immense change that is needed in our society to live healthier.
If you apply the insights you learn at the conference, then you will more likely be able to meet your organisation’s health and wellbeing goals.
Takeaways
During this event, we will show:
- why putting insight and behavioural understanding at the centre is the very first step in tackling the wellbeing and health challenge
- why health is defined as ‘state of complete physical, mental and social wellbeing and not merely the absence of illness
- how insight is already supporting organisations to develop their health programmes
- how contextual and social influences normalise unhealthy behaviours and what to do to reverse this
- from behavioural changes in nutrition, exercise and our exposure to toxins, what are the most effective insight tools that will lead to successful health programmes? What can we learn from context analysis, segmentation and customer journeys when applied in the health arena?
- how behavioural concepts play in adopting a healthy lifestyle and what nudges should concerned organisations and institutions adopt to promote healthy lives
- what the Behavioural Sciences can offer to socially focused organisations to develop, market and sell healthier products and services
- what policies and programmes are successful and how behavioural understanding already contributes to health policy development.
SPEAKERS
Wilma Smythe
CEO & Founder, Insight for Good (Host)
Sharam Yalda
Founder, HumanNation, Regenerative Innovation Strategies & Business Design
Michelle Patel
Head of Social Science and Strategic Insight, Food Standards Agency
Marta Trapero
Associate Professor and Researcher, International University of Catalonia
Marta Vilella
Client Partner, Foresight Factory
Guillaume Caline
Client Director, Kantar Public
Dr. Helen Brown
Senior Advisor, The Behavioural Insights Team
Rosie Denlegh-Maxwell
Associate Director, The Behavioural Architects
AGENDA
Welcome and opening
Wilma Smythe, CEO & Founder, Insight for Good
Health & Wellbeing: a shared responsibility with insight at the core of the health ecosystem
- Why health challenges should be approached through an eco-systemic and whole-system approach
- How to shift away from patients’ health to people’s health using human-centered design: the empowerment of owning your health
- Who has indirectly defined our health as a race to the bottom, and how we can revive the ecosystem’s relationships
- When to move from competitive and fragmented to collaborative and integrated approaches regarding human health
Sharam Yalda, Founder, HumanNation, Regenerative Innovation Strategies & Business Design
Thriving or surviving: Why the absence of illness is not enough
- What is the meaning of wellbeing? And how health plays a part?
- Why health is not merely the absence of illness
- Why the current system needs to change to focus on health, not illness
- How are health-promoting apps making their way in people’s lives and what ethical considerations are required to respect individuals
Marta Vilella, Client Partner, Foresight Factory
Morning break
Why can we not be healthy? The influence of context.
- How do you define context and what contextual influences prevent us to be healthy
- A look at how the different contexts influence health: personal context, social context, environmental context, socio-economic context, cultural context
- What new contexts should help to promote health
Rosie Denlegh-Maxwell, Associate Director, The Behavioural Architects
How insight is already supporting organisations to develop their health programmes
- How organisations are using insight to innovate around health
- How insight has informed strategy, marketing and programme development and how this has been effective
- What specific insight tools are more effective and why
Michelle Patel, Head of Social Science and Strategic Insight, Food Standards Agency
Nudging: the hidden power of the Behavioural Sciences
- How we make decisions using two different systems: fast & slow
- Case study: What behavioural concepts explain our reluctance to change.
- Case study:What behaviour change techniques or nudges can help to manage our health
Dr. Helen Brown, Senior Advisor, Behavioural Insights Team
Lunch
How social and behavioural insights are informing public health
- The value of insight to inform policy development in public health
- Case study: Obstacles and drivers to sport and physical activity in France: analysis of individual paths
Guillaume Caline, Client Director, Kantar Public
Bridging the gap between insight, health and wellbeing. Panel debate.
- What sciences and disciplines are fit for purpose to inform the world’s health and wellbeing strategy
- Why should governments, corporations, social enterprises, charities, NGOs, think tanks, research organisations and associations collaborate to improve health
- What are the main gaps relevant to the use of evidence and insight to understand health
- Using insight to help define the future of health: Why technology health applications (AI, digital care) need insight regardless of their capabilities
Panel Members:
- Marta Trapero, Associate Professor and Researcher, International University of Catalonia
- Sharam Yalda, Founder, HumanNation, Regenerative Innovation Strategies & Business Design
- Michelle Patel, Head of Social Science and Strategic Insight, Food Standards Agency
- Dr. Helen Brown, Senior Advisor, Behavioral Insights Team
- Guillaume Caline, Client Director, Kantar Public
Remarks, next steps, and close.
SPONSORS
BENEFITS OF ATTENDING
- Learn from the comfort of your own chair from inspired speakers working in the space of sustainability, including programme professionals, academics and researchers.
- Platform powered by AI to help matchmaking.
- Connect with like-minded individuals and interact during and after the conference.
- Don’t worry if you miss a session. It can be viewed after the conference.
