OVERVIEW
Experts proclaim we are at the beginning of an economic paradigm shift, whereby governments and business are starting to acknowledge the importance of moving away from pure capitalism to focus more on developing circular economies and societal wellbeing.
Indeed, smart organisations (from the private, public or social sectors) know that if they do not adapt now, they will fail their consumers and the public by not playing a role in such imminent transformation.
Why is it so difficult to take action when there is overwhelming evidence that indicates we should simply live more sustainably to save ourselves from disaster?
At our event, Insight for Sustainability, we will draw from the latest advances in the world of insight to help organisations ‘rewire’ their approach, make better decisions, generate innovative solutions, and contribute to the sustainability world agenda.
If you apply the insights you learn at the conference, then you will more likely be able to meet your organisation’s social and environmental goals.
Takeaways
During this event, we will show:
- Why all types of organisations need to adopt to the demands of consumers and the public and embark on the sustainability agenda
- Why putting behavioural understanding at the centre is the first step in tackling the challenge
- How specific insight practices, such as the Behaviour Change Techniques (nudges) developed by the Behavioural Sciences, can offer opportunities for organisations to innovate, market, and sell more sustainable products and services
- How organisations can develop effective sustainability strategies using insight and the behavioural sciences
- What the main levers are for complex social collaboration to become effective
- What country-level policies and incentive mechanisms are already successful and how behavioural understanding already contributes to policy development.
SPEAKERS
Wilma Smythe
CEO & Founder, Insight for Good (Host)
Paddy Loughman
Independent Strategist and Speaker
Sharam Yalda
Regenerative Innovation Strategies & Business Design, Founder of Human Nation
Jessica Long
Head of Sustainability, IPSOS Mori
Jonathan Alexander
Co-Founder, New Citizenship Project
Oliver Payne
Founding Director, The Hunting Dynasty
Katie Williamson
Senior Associate, Rare’s Center for Behavior & the Environment
Josh Gellers
Associate Professor of Political Science, University of North Florida
AGENDA
Welcome and opening
Wilma Smythe, CEO & Founder, Insight for Good
Challenges and opportunities for a sustainable world
- Understanding the cause: what has got us to the current situation
- Why is the beginning of a paradigm shift in consumerism and capitalism?
- How government institutions and business leaders are signaling the beginning of a paradigm shift
- How organisations are embarking on the sustainability agenda and why it is a must for all organisations to incorporate this in their practices
Paddy Loughman, Independent Strategist & Speaker
A systems thinking view of sustainability with human understanding at its core
- What is failing in the current economic system
- Developing a common mission to accelerate the transition to the new regenerative and circular economy
- Why purpose should be guided by an ethical and humane agenda, authenticity, transparency and collaboration
- Why your sustainability strategy should be informed by a deeper human-centred and planetary perspective
Sharam Yalda, Regenerative Innovation Strategies & Business Design, Founder of Human Nation
Break
Ditching a throwaway society by harnessing the power of human understanding
- How the environmental and social contexts shape our behaviours
- What can the Behavioral Sciences offer to the sustainability arena?
- Addressing the intention-behaviour gap harnessing easy-to-use behaviour change models
- Which behavioural concepts explain our current reluctance to embrace change.
Jessica Long, Head of Sustainability, Ipsos MORI
The Citizen Shift: a radical approach to reinventing sustainability programmes
- Why understanding the social science of identity is crucial to achieving sustainability
- Why we need to get beyond the idea and language of “consumers”
- Why involving people can be more powerful than nudging them
- How to design sustainability programmes with participation at their core
Jonathan Alexander, Co-Founder, New Citizenship Project
Lunch
How not to fail at the last hurdle: selling sustainable services & products
- Why consumers prefer to buy sustainable products and what barriers prevent them from doing so
- How to market sustainable products using behavioural insights
- What are the main attributes brands should focus on developing and promoting sustainable products
Oliver Payne, Founding Director, The Hunting Dynasty
Applying a behavioral lens to environmental solutions
- Why the environmental field should look beyond information, rules, regulations and material incentives
- Why environmental challenges are behavioral challenges and why they require behavioral approaches and solutions
- A behaviour change toolkit – exploring emotional appeals, social influences, and choice architecture
- Examples (case studies) of how we and others in the field are applying and combining these levers in practical ways
- Actionable strategies that practitioners can use in their work to inspire sustainable behaviours
Katie Williamson, Senior Associate, Behavior-Centered Design, Rare’s Center for Behavior & the Environment
Break
Bridging the gap between insight and sustainability. Panel debate.
- What policies are effective in helping to act on the climate crisis?
- What disciplines are fit for purpose to inform institutions and organisation’s sustainability strategy?
- How should governments, corporations, social enterprises, charities, NGOs, think tanks, research organisations and associations collaborate to design sustainability programmes?
- What are the main gaps relevant to the use of evidence and insight to understand sustainability?
- How can we promote the use of insight to shape a sustainable world?
Panel Members:
- Paddy Loughman, Independent Strategist & Speaker
- Katie Williamson, Senior Associate, Behavior-Centered Design, Rare’s Center for Behavior & the Environment
- Jonathan Alexander, Co-Founder, New Citizenship Project
- Jessica Long, Head of Sustainability, Ipsos MORI
- Josh Gellers, Associate Professor and Director, MA in International Affairs Program, University of North Florida
Remarks, next steps, and close.
SPONSORS
BENEFITS FOR ATTENDEES
- Learn from the comfort of your own chair from inspired speakers working in the space of sustainability, including programme professionals, academics and researchers.
- Platform powered by AI to help matchmaking.
- Connect with like-minded individuals and interact during and after the summit.
- Don’t worry if you miss a session. Presentations can be viewed after the conference.
