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Insight for sustainability

May 4 @ 10:15 - 15:30 UTC+0

- £25 – £75

OVERVIEW

Experts proclaim we are at the beginning of an economic paradigm shift, whereby governments and business are starting to acknowledge the importance of moving away from pure capitalism to focus more on developing circular economies and societal wellbeing.

Indeed, smart organisations (from the private, public or social sectors) know that if they do not adapt now, they will fail their consumers and the public by not playing a role in such imminent transformation.

Why is it so difficult to take action when there is overwhelming evidence that indicates we should simply live more sustainably to save ourselves from disaster?

At ‘Insight for Sustainability’, we will draw from the latest advances in the world of insight to help organisations ‘rewire’ their approach, innovative solutions, and contribute to the sustainability world agenda.

Takeaways

  • why all types of organisations need to adopt to the demands of consumers and the public and embark on the sustainability agenda
  • why putting behavioural understanding at the centre is the first step in tackling the challenge
  • how specific insight practices, such as the Behaviour Change Techniques (nudges) developed by the Behavioural Sciences, can offer opportunities for organisations to innovate, market, and sell more sustainable products and services
  • how organisations can develop effective sustainability strategies using insight tools such as context analysis, segmentation and customer journeys
  • what the main levers are for complex social collaboration to become effective
  • what country-level policies and incentive mechanisms are already successful and how behavioural understanding already contributes to policy development.

SPEAKERS

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

Wilma Smythe

Wilma Smythe

Insight for Good

AGENDA 

10:15-10:30
Logging on to the platform
10:30-10:55
Challenges and opportunities for a sustainable world

  • Understanding the cause: what has got us to the current situation
  • Why is the beginning of a paradigm shift in consumerism and capitalism?
  • How government institutions and business leaders are signaling the beginning of a paradigm shift
  • How organisations are embarking on the sustainability agenda and why it is a must for all organisations to incorporate this in their practices

Paddy Loughman / Strategist & Speaker about Sustainability

10:55-11:20
Why understanding behaviour is critical to develop a successful sustainability strategy

  • Why understanding people’s behaviour should be key to developing a sustainability strategy
  • What insight tools and methodologies will best inform your sustainability strategy?
  • Why your strategy should be informed by insight tools such as behavioural segmentations, customer journeys and/or context analysis
  • Why it is important to understand context and the levers that affect behaviour under each contextual influence

Wilma Smythe, CEO & Founder, Insight for Good 

 

11:20-11:30
Morning break
11:30-12:00
Nudging: the hidden power of the Behavioural Sciences

  • How we make decisions using two different systems: System 1 (Unconscious / Irrational) and System 2 (Conscious / Rational)
  • How the environmental and social contexts shape our behaviours
  • What can the Behavioral Sciences offer to the sustainability arena?
  • What behavioural concepts explain our current reluctance to embrace change.  Learn about ‘social norming’, ‘habit’, ‘intention gap’, ‘future discounting’ and ‘present bias’ among others.
  • How Behaviour Change Techniques can be applied to influence our behaviours.

Jessica Long, Head of Sustainability,  Ipsos 

 

 

12:00-12:30
How to develop, market and sell sustainable services & products.

  • Why consumers prefer to buy sustainable products and what barriers prevent them from doing so
  • What are the main attributes brands should focus on to develop and promote sustainable products
  • How to adapt established products and services so they are more sustainable
  • What processes should be considered when developing a sustainable solution: from insight to concept development to marketing

Katie Williams, Behaviour Change Lead, Rare.org

 

 

12:30-13:00
Can we solve the climate crisis working collaboratively? Insights from the social sciences.

  • Why understanding social dynamics is important to consider when developing sustainability programmes
  • What do the social sciences tell us about our ability to work collaboratively
  • What are the main levers for social collaboration to work
  • What are some of the best examples of effective social collaboration

Speaker / Company logo with link to website

13:00-14:00
Lunch
14:00-14:30
Successful evidence-based policies that help combat the climate crisis

  • What policies are effective in helping to act on the climate crisis
  • A look at different case studies that demonstrate the power of evidence-based policy

Speaker / Company logo with link to website

14:30-14:45
Break
14:45-15:15
Bridging the gap between insight and sustainability. Panel debate.

  • What disciplines are fit for purpose to inform institutions and organisation’s sustainability strategy
  • How should governments, corporations, social enterprises, charities, NGOs, think tanks, research organisations and associations collaborate to design sustainability programmes
  • What are the main gaps relevant to the use of evidence and insight to understand sustainability
  • How can we promote the use of insight to shape a sustainable world.

Speaker / Company logo with link to website

15:15-15:30
Remarks, next steps, and close.

SPONSORS

Social Value UK

Social Value International

Social Enterprise UK

Impact Hub

BENEFITS OF ATTENDING

  • Learn from the comfort of your own chair from inspired speakers working in the space of sustainability, including programme professionals, academics and researchers.
  • Platform powered by AI to help matchmaking.
  • Connect with like-minded individuals and interact during and after the conference.
  • Don’t worry if you miss a session. It can be viewed after the conference.

Details

Date:
May 4
Time:
10:15 - 15:30 UTC+0
Cost:
£25 – £75
Event Category:
Website:
REGISTER

Venue

Global virtual conference

Organiser

Insight for good

Details

Date:
May 4
Time:
10:15 - 15:30 UTC+0
Cost:
£25 – £75
Event Category:
Website:
REGISTER

Venue

Global virtual conference

Organiser

Insight for good