Attract the right students to your school or University and update your products and services to meet employer and student needs.
Student Market Segmentation: An actionable infographic
University students are not all the same. This infographic and its accompanying notes offer useful insights into six unique segments of the UK's university student population to help universities apply a segmented marketing strategy and drive employability.
Putting young people back into work
The skills gap has been estimated to cost £10 billion to the UK economy. Based on extensive desk research and primary research with employers, universities, and students, this whitepaper delves into this problem and offers ten revealing solutions applicable in the business and education ecosystem.
The student-centric university: Building a university focusing on the student experience
Higher Education Reform is challenging universities to become more student-centric. Based on research with university students, this report offers insight into what a student-focused university may look like and delivers step-by-step guidance to facilitate such transition.
Market Segmentation: Avoiding a one-size fits-all education
Higher Education reform is driving many universities to explore how to become more student-centric and increase employability. This report offers useful insights into six unique segments of the UK's student population to apply a tailored approach to marketing and deliver university products and services to increase student employability.